The National Football League signed a contract with gambling giants Caesars, DraftKings, and FanDuel, making gambling brands the official sports betting partners of the NFL. The NFL is arguably the biggest league in American sports and has ongoing relationships with betting companies. Since there are many collaborations, we will address them on a league-by-league basis. This article will focus on the top sports teams that partner with online gambling firms. Most of these partnerships are cross-promotional, and it’s worth noting them. Undoubtedly, this is one of the reasons why online betting has become hugely popular with sports fans. As a result, both parties are able to expand their frontiers and cut through fresh markets, increasing their brand awareness, customer and fan reach, and conversions. With online sports gambling legalized and regulated in many US states, Sports franchises are forming mutually beneficial relationships with sports betting companies. Gone are the days when many sports organizations refuse to partner with sportsbooks on moral grounds or societal pressure. The rate at which sports teams partner with online gambling platforms has increased in recent years.
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